Why Is Legal Blog Writing Difficult & How to Fix It

Legal blog writing is a challenging task, even for seasoned writers, as the law industry involves complex terms and phrases. It requires a lot of skill, knowledge, and creativity to produce engaging and informative content that attracts and retains readers. You should create a balance between being accurate and authoritative and being clear and accessible. Here are the reasons why legal content writing blog is difficult and tips for making it easier and more understandable:

Demands Limited Use of Jargon

Legal blog writing requires limited use of jargons, which can be daunting as the law industry involves complex terminologies. While jargon can help legal professionals want to communicate efficiently, it makes your content difficult to understand. That’s especially if your readers are not familiar with the legal terminology. It also makes your content boring and unappealing, as it creates a distance between you and your audience.

The solution is to seek help from a legal blog writing service with experts to craft compelling content. If you must write a blog yourself, avoid using jargon as much as possible. Instead:

·         Use plain English that is clear, simple, and concise

·   Break your content using short paragraphs and sentences for easy comprehension

·       Use simple words and phrases that your readers relate to and understand

·    Explain any technical terms or concepts that you need to use in a way that your readers easily grasp

·    Use examples, images, analogies, or stories to illustrate your points and make them more relatable

As a legal blog writer, your goal is to educate and inform your readers rather than impress them with your vocabulary. Use a dictionary or glossary to identify and choose simpler terms for your non-legal readers to understand your content.

Requires use of Simple Sentences

Legal writing requires use of simple sentences which can be difficult to come up with. This is due to lawyers using complex sentences to express nuanced or sophisticated arguments or ideas precisely and logically. These sentences are often long and complicated, making legal writing challenging.

When writing content for a legal blog, complex sentences are a hindrance. They make your content hard to read and comprehend for your readers. These sentences also make your content dull and tedious, as they slow down the pace and flow of your writing. Complex sentences also increase the risk of grammatical errors or ambiguity in your content.

The solution is to use simple sentences as much as possible in your legal content writing based on your legal blog topics. Such sentences are usually short, direct, and understandable, and as a legal blog writer, using simple sentences help:

·         Convey your message in a clear and straightforward way

·         Create a lively and engaging tone for your content

·         Reduce the chances of making mistakes or confusing your readers

 

Remember to use transitions and connectors in your legal blog writing. These help guide your readers and keeps them engaged to the end.

Demands the Use of Active Voice

Legal blogs demand use of active voice, which can be challenging as presentations refer to past events. Active voice is when the subject of the sentence acts as the verb. For example, “The plaintiff filed a lawsuit against the company” is active voice. As a legal SEO writer, using active voice in your legal blog writing helps:

·     Make your content clear, direct, engaging, and confident

·    Emphasize the main actor and action in your sentence and makes it easier for your readers to understand your message

·   Increase your readability score, boosting your rankings on search engines like Google and improving your SEO efforts

 

Passive voice is when the verb acts upon the subject of the sentence rather than performing the action. For example, “The contract was breached by the defendant” is passive voice. It makes your legal blog content sound vague, impersonal, and weak. It obscures the main point of your sentence and makes it harder for your readers to follow your argument. The best way to avoid all these issues is to focus on writing your legal blogs using active voice, which is easier to understand.

Follows Strict Technical Rules and Conventions

Legal writing has to follow certain rules and conventions, such as formatting, citation, grammar, spelling, and punctuation. These can be tedious and time-consuming to check and correct, especially for long and complex posts. However, fixing technical issues enhances your content’s quality and credibility. You build the trust and respect of your readers and maintain your reputation as a legal expert.

Ignoring technical issues in your legal writing can confuse or mislead your readers and expose you to potential liability or criticism. To avoid this, proofread and edit your legal blog posts before publishing them. Use tools like Grammarly or Hemingway to help you identify and fix common errors or issues in your writing.

 

You may ask a colleague or a friend to review your content and give feedback. Alternatively, hire legal writers to help polish your content and ensure it meets the highest legal writing standards.

Requires Personality to Connect with Readers

While you should maintain objectivity and professionalism in legal writing, it’s equally important to inject some personality into your content. Without personality, legal content writing fails to engage the reader and can come across as dry and boring. Your legal blog post can fail to connect with your audience on a human level. The readers quickly lose interest in your posts, making it difficult to achieve your legal content marketing goals. To avoid this:

  • Write as if you are talking to your reader directly, using a friendly and casual tone
  • Use “you” and “I” pronouns to create a connection with your reader
  • Ask questions or invite feedback to encourage interaction
  • Use anecdotes, examples, metaphors, and humor to inject some personality and voice into your legal blog posts
  • Share your experiences or insights on the topic, as long as they are relevant and appropriate

 

Be careful not to go overboard with your style. You must maintain a professional and respectful tone and avoid using slang, jargon, or inappropriate language. Back up your claims and arguments with credible sources and evidence. Remember, your goal is to educate and inform your readers, not to offend them.

Hire a Professional Legal Blog Writing Service Today

Legal blog writing is daunting as it demands the use of active voice, simple sentences, personality, and limited jargons. You must also follow strict technical rules and conventions to enhance your content’s credibility. If done right, legal blog writing becomes easier and more enjoyable. You create a more engaging, informative, and understandable post that readers understand and relate to. This helps establish you as a thought leader in your field.

 

If you still find legal content creation too difficult or time-consuming, consider hiring a professional legal blog writing service like SEO Markers. We offer premium legal content and blog writing services to help you create high-quality, informative content that resonates with your target audience. Contact us today to discuss your legal content writing needs and take your online presence to the next level.

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ABOUT DIRECTOR
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Becky Wright

Becky Wright is a digital strategist and content manager with over 10 years experience as a digital marketer.

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